フィットネスインストラクターとプラットフォーム
概要
音楽の権利は複雑です。ClicknClear なら簡単です。
When fitness routines are set to music proper licensing beyond the standard in-venue ‘performing right’ license is essential for routines and performances, and key for subsequently using footage of classes online.
Music industry content drives participation, reach and engagement but actually licensing it is very challenging and many do not understand the implications of using unlicensed music.
There have been lawsuits already suffered by some, and we do not want this to continue so ClicknClear has created a global solution delivering officially licensed music for fitness through a unique suite of technologies.
Fitness instructors and platforms must act responsibly in respecting music copyright and address its use, for three primary reasons:
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It’s the Law
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It Helps Grow Your Sport
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It Supports Music Creators
THE PROBLEM
権利
しかし、フィットネスのプロやオンライン フィットネス プラットフォームでは、フィットネス ルーチンに合わせて高品質で認識しやすい音楽が必要なため、次のような専門的な権利のセットが必要になります。
CLICKNCLEARのソリューション
当社はレコードレーベルや出版社と直接協力し、オンラインフィットネスクラスで使用できるようコンテンツを承認しています。
当社の音楽カタログは「事前承認」されているため、音楽業界の内部事情を心配する必要はありません。
法的に保護されているという確信を持って、よく知っていて大好きな音楽を使用することで、参加者の関心を高め、参加を増やすことができます。
音楽を使う
安心してオンラインに
当社のライセンス検証システムを使用すると、お客様のライセンスを追跡、検証し、「演奏権」（音楽を公に演奏する権利）を管理する権利保有者および著作権管理団体に報告することができます。
すべての権利には、音楽を編集してミックスに適応させ（テンポの変更、効果音の追加、他のトラックとの組み合わせなど）、クラスに合わせてカスタマイズする機能が含まれます。
すべてのライセンスには法的補償が含まれます。
音楽をすぐにライセンス
1 年間使用するために、1 曲あたり、ビデオあたり 20 ドル、30 ドル、40 ドル、または 50 ドルで、必要なすべての権利が付いた音楽を即座にライセンスするか、または当社の包括ライセンスにサインアップしてください。
カタログを検索し、さまざまなジャンル、ムード、BPM などでフィルタリングして、フィットネス クラスに最適なトラックを見つけることができます。
音楽著作権教育
WHAT IS COPYRIGHT?
Fitness Instructors and Online Platforms around the world, using music, have had to address and respect its copyrighted use. Usually, an individual or group of individuals who authored the work (song) will exclusively own the work or copyright. If music is used without the proper licenses, the end user can be held liable for copyright infringement, and unfortunately, ‘not knowing’ is not a valid defense.
Copyright law exists in most countries in the world and arises when a qualifying work is created by an individual or company. Neither publication, registration, nor other action is required to secure a copyright, although in some countries use of a copyright notice is recommended, and in a few countries (including the United States) registration of domestic works is required in order to sue for infringement.
Usually, an individual or group of individuals who authored the work will exclusively own the work.
In each piece of recorded music, there are two aspects to copyright:
i) the recorded performance of the song, and
ii) the lyrics, melody etc. created by the writers of the song.
Therefore each song is owned by two sets of copyright owners:
The artist(s) who record each version of that song (whether a worldwide hit or an anonymous cover version) own rights in the sound recording of their version.
These are called ‘master rights’.
Then you have the 'publishing rights' that cover the people who wrote the song and control the musical composition of the song: Lyrics, melody, etc. Normally several writers have a % share in each song which can range from less than 1% to 100%.
Each writer will own a certain percentage of the song depending on their contribution to the writing process.
In order to license music for Fitness, you need a license from EVERY rightsholder for both the Master and Publishing sides.
TRADITIONAL MUSIC LICENSING PROCESS
Before ClicknClear, to license music, you’d need to follow the traditional music licensing process which looks like this:
You’d need to make sure ALL copyright owners have approved the license before you can use it.
This process can ve very expensive and time-consuming.
COPYRIGHT INFRINGEMENT
Copyright infringement refers to the use of a copyrighted work without the permission of the copyright holder, and remember, ‘not knowing’ is not a valid defense against copyright infringement, and the infringing party can still be sued. In the United States, a fine of up to $150,000 applies to each song that is infringed on in each infringement! This amount varies in different countries and can also include a prison sentence in some cases.
PUBLIC DOMAIN
The public domain refers to works that are no longer protected by copyright (that is, where the copyright has expired). There are different expiration times depending on the country and the side of music rights held. Typically, the Master rights exist for 50 years from date of release and publishing rights exist for 70-90 years from the date of the last living writer.
There is currently no database of works that are in the public domain, so extensive research needs to be done in order to ensure the work can be used.
THE MUSIC RIGHTS REQUIRED FOR FITNESS
There is often misleading information about what rights are required for fitness.
Below is a breakdown of the rights that you may need when using a song as part of your class, depending on your use case.
Please note, these are in addition to the performing rights licenses required from Collecting Societies.
In order to use one song for any of the above uses, a license is required from all of the record labels and songwriters who own the work.
ClicknClear offer all of these rights so you don't need to worry about the inner workings of the music industry.
Interested in diving deeper into music copyright?
