Federations / Event Producers
OVERVIEW
Music rights are complicated. ClicknClear makes it simple.
When sports and fitness routines are set to music (performance sports) proper licensing beyond the standard in-venue 'performing right' license is essential for routines and performances, and key for subsequently using footage of events online.
Music industry content drives participation, reach and engagement but actually licensing it is very challenging and many do not understand the implications of using unlicensed music.
There have been lawsuits already suffered by some, and we do not want this to continue so ClicknClear has created a global solution delivering officially licensed music to performance sports, through a unique suite of technologies.
Federations and event producers must act responsibly in respecting music copyright and address its use, for three primary reasons:
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It’s the Law
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It Helps Grow Your Sport
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It Supports Music Creators
THE PROBLEM
THE RIGHTS
But sports need music to accompany their routines and they need a bundle of specialist rights which include:
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Learn more about music copyright.
CLICKNCLEAR'S SOLUTION
We work with International and National Sport Federations as well as Event Producers across multiple sports and performing arts to eliminate legal risk and help increase athlete participation and engagement in the sport through licensing the music rights for online use.
As a Federation or Event Producer running a competition, you may need Live Streaming, Video on Demand or DVD rights which are challenging to obtain especially as you often do not know which songs are being used by the teams in their mix.
MUSIC GUIDELINES & EDUCATION
LICENSING PLATFORM
LICENSE VERIFICATION & ADDITIONAL RIGHTS
We assist in the creation of music rules / guidelines and education which are tailored to your sport and your country's local copyright laws (at no cost to you).
Unfortunately 'not knowing' is not a valid excuse in court so we focus heavily on ensuring your members have the information they need to be on the right side of the law.
Performers/Teams are driven to license music instantly on our Licensing Platform where they can license all of the rights they need to create their mix.
Our standard licenses are only $10, $15, $20 or $25 per track, per mix, for 1 years' use and include legal indemnity.
These rights are typically paid for by the Performers/Teams and create the foundation for federations and event producers to license the additional rights needed to promote your sport online.
We provide you with access to our License Verification System to track, manage and verify licenses from competitors.
This tool eliminates legal risk and enables reporting (via cue sheets - required by collecting societies) and licensing of additional rights (live streaming, video on-demand etc).
This tool can also manage your event scheduling and music playback so everything runs smoothly on the day without delay.
MUSIC EDUCATION
WHAT IS COPYRIGHT?
Performance Sports Teams and Performing Arts groups worldwide that use music have to address and respect its copyrighted use. Usually, an individual or group of individuals who authored the work (song) will exclusively own the work or copyright. If music is used without the proper licenses, the end user can be held liable for copyright infringement, and unfortunately, ‘not knowing’ is not a valid defense.
Copyright law exists in most countries in the world and arises when a qualifying work is created by an individual or company. Neither publication, registration, nor other action is required to secure a copyright, although in some countries use of a copyright notice is recommended, and in a few countries (including the United States) registration of domestic works is required in order to sue for infringement.
Usually, an individual or group of individuals who authored the work will exclusively own the work.
In each piece of recorded music, there are two aspects to copyright:
i) the recorded performance of the song, and
ii) the lyrics, melody etc. created by the writers of the song.
Therefore each song is owned by two sets of copyright owners:
The artist(s) who record each version of that song (whether a worldwide hit or an anonymous cover version) own rights in the sound recording of their version.
These are called ‘master rights’.
Then you have the 'publishing rights' that cover the people who wrote the song and control the musical composition of the song: Lyrics, melody, etc. Normally several writers have a % share in each song which can range from less than 1% to 100%.
Each writer will own a certain percentage of the song depending on their contribution to the writing process.
In order to license music for Marching, you need a license from EVERY rightsholder for the Publishing side ONLY because you are playing the music yourself, thereby creating your own version of the Master.
TRADITIONAL MUSIC LICENSING PROCESS
Before ClicknClear, to license music, you’d need to follow the traditional music licensing process which looks like this:
You’d need to make sure ALL copyright owners have approved the license before you can use it.
This process can ve very expensive and time-consuming.
COPYRIGHT INFRINGEMENT
Copyright infringement refers to the use of a copyrighted work without the permission of the copyright holder, and remember, ‘not knowing’ is not a valid defense against copyright infringement, and the infringing party can still be sued. In the United States, a fine of up to $150,000 applies to each song that is infringed on in each infringement! This amount varies in different countries and can also include a prison sentence in some cases.
PUBLIC DOMAIN
The public domain refers to works that are no longer protected by copyright (that is, where the copyright has expired). There are different expiration times depending on the country and the side of music rights held. Typically, the Master rights exist for 50 years from date of release and publishing rights exist for 70-90 years from the date of the last living writer.
There is currently no database of works that are in the public domain, so extensive research needs to be done in order to ensure the work can be used.
THE MUSIC RIGHTS REQUIRED FOR ALL PARTS OF THE SPORTING ECOSYSTEM
There is often misleading information about what rights are required for sports.
Below is a breakdown of the rights that are needed to use a song in a routine plus the additional rights needed to exploit that routine elsewhere.
In order to use one song for any of the above uses, a license is required from all of the record labels and songwriters who own the work.
ClicknClear offer all of these rights so you don't need to worry about the inner workings of the music industry.
Interested in diving deeper into music copyright?
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